WebEngage’s core focus lies in improving user experience and turning more of your visitors and first-time purchasers into repeat customers.
As a business, you likely serve varied user personas. To segregate these users based on their interests, user type, engagement levels, etc and to identify similarities in their purchase patterns over their entire lifecycle, Segments and Cohort Analysis are very useful.
WebEngage Journeys will help you create delightful cross-channel experiences across your customer lifecycle, through simplified retention strategies and effective lifecycle campaigns.
For products that branch into multiple directions, understanding user navigation flows across various user events is supremely important for designing retention strategies and understanding stage-wise drop-offs.
I've experienced several platforms like Hubspot or Marketo that fuel decent user engagement, but WebEngage packages super effective omnichannel marketing strategies and testing into one platform.
VP - Product Management at C2FO
We are able to implement student engagement via WebEngage in ways we never thought were possible through marketing automation platforms.
Chief Communications Officer at Shaw Academy